The Laufen Forum is a tribute to its product range , today much more than its ceramic beginnings. Today ‘s bathrooms are globalizing solutions.
The Laufen Forum is an integrated architecture statement cast in concrete, with the bathroom , the jewel in its crown. The building is a clear commitment to Switzerland to the basis for Laufen offices ‘ if production facilities. It is a new architectural setting for their products and not only.
This arquitecture is a brand statement in one piece of concrete – without a single window. A place devoted to bathrooms and a source of inspiration and information for builders, architects, retailers and tradesmen. It is incorporated in a visitor and presentation centre, built in an unconventional architectural style.
Nissen Wentzlaff are the architect that projected this contemporary masterpiece of brand architecture for the brand Laufen.
Laufen Forum has received several awards for its exceptional architecture and sustainability.
In addition to numerous awards, he won The Award for Marketing + Architecture 2010.
Properties which clearly reflect the corporate philosophy, brand and market presentation, help create positive public awareness. the identity architecture creates is unique and generates a lasting competitive edge. Creative buildings and spaces with a high degree of authenticity inspire not only employees, but customers and business associates as well. As a result, the criteria used to assess the properties submitted not only include technical, but also emotional elements.
During Art Basel 2015, It will happen several interactive experiences, installations and idea-provoking conversations that will take place on 17 June 2015 at the Laufen Forum.
The journey will begin at the Laufen Forum with a selection of projects curated by Dante – Goods and Bads which originally unveiled at Milan Design Week at the BNW installation. A hybrid dining experience conceived by multidisciplinary design outfit Studio Appétit will fuse architecture, art and design with food.
Zuzanna Skalska of 360INSPIRATION – advisory board member of Dutch Design Week Eindhoven and visiting lecturer at TU/e Technical University Eindhoven, Department of Industrial Design – will give a lecture on trend-forecasting.
Following Skalska’s talk, Laufen presents a discussion panel with the world’s most successful architects, designers, publishers and institutions moderated by Jovan Jelovac, co-founder of Brand New World, a platform of forecasters of future design. The conversations will address the diversity of the creative industries as an incentive to develop an experimental, stimulating programme in order to stimulate an ever-changing, evolving intellectual process.
Evening Event Schedule
17:45 – Bus Transfer from Basel SBB to BNW Installation
18:30 – Interactive Eating Experience by Studio Appétit
19:15 – Trend Lecture by Zuzanna Skalska / 360Inspiration followed by Discussion Panel moderated by Jovan Jelovac. Speakers include Athanasios Argyropoulos /Marina Abramovic Institute, Kai-Uwe Bergmann / Bjarke Ingels Group, Christophe de la Fontaine / Dante Goods And Bads, Ido Garini / Studio Appetit, Marcus Fairs /Dezeen, Zuzanna Skalska / 360Inspiration, Deutsche Simultanübersetzung.
20:30 – Interactive Eating Experience by Studio Appétit
21:00 – Shuttle Bus to Basel SBB
4242 Laufen, Switzerland
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