Article written by Miguel Baptista
Whose here loves good Mid-century furniture? For those who are Mid-century modern enthusiasts, Design Gallerist Show you today a Collection Cashes in on Mid-Century Modern for a Fraction of the Price. The launch of MoDRN, Walmart now offers its own pieces in the enduring design aesthetic for just a third or even a quarter of other retailers’ prices. Key elements of the collection seem to be very heavily inspired by designs from the likes of Milo Baughman and Michael Anastassiades.
The MoDRN collection is offered online only but they have an extension of the category killer’s e-commerce strategy has allowed the brand to offer more specialized merchandise without shelling out for store distribution costs and to sidestep the risk of allocating floor space to an experimental product offering. This carefully calibrated strategy has likely helped merchandise allocators price the collection’s offerings competitively.
What do you think about that?
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