The Color Factory in NYC

September 7, 2018

Color Factory is a collaborative interactive exhibit that debuted in San Francisco in August 2017. What was intended as a month-long run unexpectedly flourished as a celebration of color and creativity that lasted for another eight sold-out months. Is an exhibition where visitors can interact with a myriad of tonal installations and take photos in a giant blue ball pit.

After an eight-month stint in San Francisco, the exhibition has taken over 20,000 square feet (1,860 square meters) of space in Soho for a yet-determined time period. This August, a whole new palette is coming to New York City in SoHo’s Hudson Square neighborhood. They hope that the palette and projects offered within Color Factory will connect you to the colorful moments around New York and in your own daily life.

The team, headed by founder Jordan Ferney of Oh Happy Day, enlisted a host of artists to contribute works – some of which have a local twist.
“A talented roster of collaborators will tell their unique color stories and engage the senses in unexpected ways,” said a statement from Color Factory.

Each guest is registered and given a card with a QR code, which they can scan along their journey to take photos at various stations, without holding their smartphones. The images are emailed almost instantly. The experiences are encountered room by room, connected at times by stripy corridors or snack stops. One space is filled with balloons that are buffeted around by wind machines, which visitors can also take advantage of for hairography.

Another room challenges pairs to draw each other, while a further area features glockenspiel blocks for creating a musical cacophony.

The exhibition climaxes in a large room entirely coloured pale blue, where visitors can frolic in a huge ball pit and take photos with more overhead cameras. Stepped seats are provided for spectators, and small booths offer gelato and colourful knick-knacks.

Before they leave, visitors are given a map of various color-related artworks across Lower Manhattan that they can seek out in their own time.

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