First Digital Beauty Brand gets physical in San Francisco

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True botanicals is a beauty brand that believes in the potency of pure. They deliver the best of nature, in a bottle and so with that you can unleash your love of life. True Botanicals, opening its first physical boutique on home turf was a no-brainer, in San Francisco.

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Mirrors Boca do Lobo true botanicals First Digital Beauty Brand gets physical in San Francisco bl mirror 750 true botanicals First Digital Beauty Brand gets physical in San Francisco digital beauty brand gets physical san francisco 4‘The natural beauty of Northern California has informed my life, especially in creating True Botanicals, so San Francisco was a perfect place open our flagship,’says the brand’s founder and CEO Hilary Peterson.

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‘We want to have a direct relationship with our customers in every way possible. Our online conversations help them find the right routines for their skin. We want to continue that conversation offline, and in addition, offer experiences that you can only get in person.’

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True Botanicals

Inspired by the idea of a Californian oasis, Brent has filled the space with raw, tactile materials, weathered furniture and sensual imagery created by the brand’s creative partners, photographers Inez and Vinoodh. From the reclaimed barn wood used to make shelves and storage in the space to the greenhouse-like glass ceiling and long farmhouse-style console, the rustic, yet elevated touches are a reflection of True Botanicals’ commitment to nature.

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‘True Botanicals, for me, is one of those brands that is the future: it’s holistic, it’s nontoxic, it’s rooted in the ceremony,’ explains Brent. ‘We wanted something experiential, rather than transactional – to beckon guests to sit down, connect, have a cup of tea, and immerse themselves in the sensorial.’

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