Written by Carina Sa
A colorful boutique was open in Paris at the beginning of this year. Is a Pop-Up Boutique on Champs Élysées. The brand itself, Homecore, has two stores in Paris and Biarritz.
The brand has evolved from the hip hop beginnings, the purpose is to represent the “mathematics of clothing” they need to fit, has quality, a fair price, a good presentation, good time delivery and solid basics with interesting detail all in harmony with the inner architecture of the human body.
The majority of the fabrics come from Italy, France, and Portugal and 95% of the production takes place in Portugal. This store on Champs Elysees has s strikingly colorful interior and was designed by Stephane Malka Architecture. The Marseilles-born architect Malka was a fitting choice as his early background is steeped in graffiti, urban vacant lots and projects involving well-honed street skills.
The inspiration of the style pop-up of the brand was based on the slogan “peace, love, unity and having fun” and its color therapy concept that avoids using black.
As a result, the brand has a striking retail environment that exudes happiness uncharacteristic to moody streetwear brands. This Pop-up Boutique is really amazing don’t you think?
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